Published: 10 October 2026
This policy explains how Samuel Blyth, trading as Fly Tying World, handles personal information when you visit our online shop, buy goods, open an account or contact us.
1. Who we are and how to contact us
Fly Tying World is the trading name of Samuel Blyth, a sole trader and the controller responsible for the personal information described in this policy.
- Email: sales@sbangling.co.uk
- Telephone: 0333 090 6361
- Post: Fly Tying World, 7 Parsons Close, St Leonards-on-Sea, East Sussex, TN38 9QT, United Kingdom.
This is our business correspondence and returns address. It is not a walk-in shop or a retail collection point.
2. Information and its sources
You provide information such as your name, email address, telephone number, billing and delivery addresses, account details, products ordered, newsletter choices and correspondence. We receive payment status, transaction references and delivery updates from the services involved in your order.
The website and its integrated services process technical and usage information, such as IP address, browser and device information, pages visited, basket and checkout activity, and cookie or similar identifiers. The information involved depends on the service, its configuration and your privacy choices.
You can shop as a guest or use a customer account. Guest purchases do not automatically create an account. Newsletter registration is optional. We need sufficient contact, payment and delivery information to fulfil an order; without it we may be unable to supply the goods. Please avoid sending information unnecessary for your enquiry.
3. Purposes and lawful bases
- Orders, payments, delivery and requested customer service: taking steps at your request before a purchase and performing our sales contract.
- Consumer remedies and accounting: complying with legal obligations, including required sales and tax records.
- Security, business administration and legal claims: our legitimate interests in protecting and operating the business, balanced against your rights and interests.
- Optional newsletter marketing: your consent. An order email address alone is not permission for marketing.
- Genuine non-promotional feedback: our legitimate interest in understanding customers' experience, subject to your rights and the electronic-communications rules.
- Optional analytics and advertising technologies: consent where required by the Privacy and Electronic Communications Regulations, with an appropriate UK GDPR basis for any associated personal information.
A legitimate interest does not replace consent where electronic-marketing or storage-and-access rules require it. Where a technology genuinely qualifies for a statutory exception, the exception applies only to its permitted purpose and conditions; associated personal information still needs a lawful basis. You may object to legitimate-interest uses and to direct marketing.
4. Orders and service providers
BigCommerce provides our shop, accounts and checkout, and its default email service handles order messages. Payment connections include BigCommerce Payments and Stripe. PayPal and supported wallets such as Apple Pay, Google Pay and Link are offered where available for the device and transaction. The selected payment service handles information needed for payment, fraud prevention and its legal duties. We use payment status and transaction references to manage orders and refunds. Do not email card numbers or security codes.
Royal Mail receives the delivery information needed for postage labels and delivery. QuickBooks Online, provided by Intuit, is connected for bookkeeping and receives order information including customer names.
Google Maps address autocomplete is enabled at checkout to help enter addresses. Google Analytics 4 is configured for website measurement. The store also has a Meta Pixel connection, Google store-badge components and Trustpilot review components. These technologies can involve browser, device and activity information. Their use must be considered with the choices and rules in section 6.
Information may also be shared with professional advisers or authorities when needed to comply with law or establish, exercise or defend legal claims. Providers may act on our instructions or have their own responsibilities for particular activities.
5. Accounts and messages
An account supports access to your details and order history. Contact us to request account closure. Closing an account does not necessarily delete records that must be kept for legal duties or a continuing claim.
If you subscribe to marketing, you may withdraw consent by emailing sales@sbangling.co.uk or using an unsubscribe facility provided in the message. Withdrawing consent does not affect earlier lawful processing. Necessary messages about an existing order may still be sent.
BigCommerce product-review requests are enabled for purchases, including guest purchases. A Trustpilot invitation integration is also configured. Review activity can use relevant order and contact information. An invitation containing promotional material is marketing and must meet the applicable electronic-marketing rules. A purchase alone does not establish permission to send promotional review requests.
You can email us to ask us to stop review requests or other marketing. Any information needed to honour an opt-out is used for that purpose, not to restart marketing. Marketing permissions and suppression records are considered separately from account and accounting records.
6. Cookies and similar technologies
Cookies and similar technologies support basket, checkout, account and other website functions. Optional technologies can measure use of the website, display third-party components or support advertising measurement.
The website provides a cookie banner and a “Manage Website Data Collection Preferences” control. Use the preferences control to review the available categories and change your choices. Necessary shopping functions may continue when optional categories are declined. Browser controls can also remove or block stored cookies, although blocking necessary ones can affect shopping.
Non-exempt storage or access technologies require valid consent before use. A technology is not exempt merely because it is labelled functional or analytics. The statistical-purpose exception is limited to qualifying service-improvement statistics and its conditions, including clear information and a simple, free way to object. It does not provide a general exemption for advertising, profiling or cross-service tracking.
The configured GA4, Meta, Google and Trustpilot components must be assessed individually for their purpose and use of information. Contact us for details of a particular technology or to raise a concern about your choices.
7. Overseas processing
Our international service providers can process information outside the United Kingdom. This can include the platform, payment, accounting, Google, Meta and Trustpilot services described above; it should not be assumed that all information stays in the UK.
For a restricted international transfer, UK data-protection law requires an applicable adequacy arrangement or valid safeguards, together with any assessment and additional protection required. Commerce's published data-processing terms describe overseas processing and UK contractual safeguards. Intuit's published privacy statement describes international processing and transfer arrangements. A provider's published terms do not mean the same arrangement applies to every recipient or activity.
You can ask sales@sbangling.co.uk for the countries, recipients, applicable arrangements and a copy of relevant safeguards for a transfer involving your information.
Provider information:
- Commerce and BigCommerce: https://www.commerce.com/privacy/data-processing-addendum/
- Intuit and QuickBooks: https://www.intuit.com/privacy/statement/
8. How long information is kept
There is no single retention period for all information. Customer accounts, enquiries and subscribers have historically been retained without an established routine deletion schedule. This does not mean every record is needed indefinitely.
Retention decisions depend on these categories and criteria:
- Tax and accounting: records required for a sole trader's Self Assessment are generally kept for at least five years after the 31 January submission deadline for the relevant tax year, with longer periods where applicable rules require them.
- Orders, accounts and enquiries: the continuing customer relationship, relevant purchase history, unresolved returns or complaints, legal obligations and claims determine which information is still needed.
- Marketing and consent: valid permission, continuing relevance and evidence needed to demonstrate or respect choices are assessed separately from accounting requirements. There is no automatic six-year subscriber period.
- Opt-outs: only the information needed to honour the objection and avoid inadvertently adding you again.
- Analytics, technical records and backups: the purpose, applicable provider settings, security requirements and deletion arrangements determine retention. These records are considered separately from sales records.
A specific obligation or unresolved claim may justify keeping relevant information longer. Contact us to ask about the retention or deletion of your information.
9. Your rights
Depending on the circumstances, you can request access, correction, erasure, restriction or a portable copy of your personal information. Rights have conditions and exceptions, including where records must be kept by law. You may object to legitimate-interest processing and can always object to direct marketing. You can withdraw consent where processing relies on it.
Email sales@sbangling.co.uk to make a request. We may ask for information needed to verify your identity or clarify the request. We respond within the applicable legal time limit, normally one month, and explain any lawful extension or exception.
10. Privacy complaints
Email sales@sbangling.co.uk or write to our postal address with your concern and the outcome you seek. We will acknowledge your data-protection complaint within 30 days of receiving it, investigate without undue delay, keep you informed and explain the outcome.
You also have the right to complain to the Information Commissioner's Office, the UK data-protection regulator, at https://ico.org.uk/make-a-complaint/. Contacting us does not remove that right.
11. Changes and shopping terms
We update this policy when relevant practices or requirements change. An update does not itself give consent to a new use of information. Our shopping terms are at https://flytyingworld.co.uk/terms-and-conditions/.